Prem has worked in advertising for over 20 years, in over a dozen countries. Appointed as Managing Director of Phar Partnerships in 2011 and based in Singapore, Prem overlooks PHAR’s business through his contribution on infrastructure development especially by helping government and private sectors to achieve their maximum potential of non-farebox revenue for infrastructure projects across Singapore, Malaysia, Thailand, Philippines, Indonesia and India.
He has been involved in a number of ancillary revenue projects, across Airports, Airline and Mass Transit Systems across Asia. His skill sets include commercial evaluation, design, market analysis, financial modelling, legal structuring, project management, and go-to-market strategies.
Current projects that Prem oversees in Asia include LTA TEL, Jewel Changi Airport, Terminal 3 Jakarta, Light Rail Manila Corp, AirAsia, Philippine Airlines, Jetstar Asia Pacific, and Rapid KL.
Professional and Industry Experience